Ever wonder what it would take for your posts to go viral? I mean, really hit the big time? There are many factors we cannot control and we acknowledge a degree of luck and timing. But there are still many things you can control to increase your chances! Focus on the following objectives and you will undoubtedly increase your traffic and engagement. Perform well with all 18 of these goals, and watch your Instagram posts go viral!
18 Goals for your Instagram Posts
- Connect with your audience.
- Elicit emotion.
- Be original.
- Be consistent.
- Stay authentic.
- Make every post count.
- Say something with your picture, say something with your words.
- Be memorable.
- Create beauty.
- Understand your audience.
- Post Regularly.
- Use relevant hashtags.
- Comment back.
- Share love.
- Be humble.
- Keep it fresh.
- Keep it relevant.
- Elicit a response.
How to Create QUALITY Instagram Posts
1. Connect With Your Audience.
You want to create posts the draw your audience in… in to your life and your world. Posts should make them want to know you better. How do you achieve this? Make it personal, develop a rapport. Be multi-dimensional.
2. Elicit Emotion
Great photos stir the soul…so to elicit emotion you really need to become a great photographer…or if not a great photographer at least think like a great photographer. Capture raw, authentic life that makes people FEEL, grab your audience’s heart and you will have their attention.
3. Be Original
Stand out from the sea of squares. People are scrolling FAST! Your photo have to have something to slow them down, grab their attention, and make them pause. To do this you must stand apart. Let your pictures and your style be recognizably YOU.
4. Be Consistent
I want to explain this one carefully. Being consistent means presenting a reliable product. Your followers have signed up because they count on you to deliver reliably. If your feed is lifestyle stay in your lane. If your decor is glam those who love that style are following you so a farmhouse style photo will not go over well (and vise versa). I created a gorgeous photo of a glam style bar cart but it was such a departure from my usual farmhouse style that it bombed…nothing wrong with the photo…but that’s not what my followers expect (or what they signed up for). If you are presenting home decor photos and all of a sudden you post a picture of your family don’t expect it to do well.
5. Stay Authentic
As in life, our best advice is to be yourself. Everyone else is taken. The more authentic you can be the greater your ability to connect with people.
6. Make Every Post Count.
This is quality over quantity. Every single post has the power to help or to hurt. If you have nothing special to post don’t post anything. Wait.
7. Say Something With Your Picture.
Tell a story. Great photographers tell stories with their photos. This is the ultimate goal. It is hard to achieve but it is a great goal to work toward.
8. Be Memorable.
Take photos that are powerful and memorable. Speak words that stay in people’s minds, that change their day. Affect people with your Instagram posts and you will remain in their hearts.
9. Create Beauty.
People come to Instagram to be inspired. What do people want? They want to be inspired by aesthetic visual beauty in some form. Display beauty in whatever niche you are in and they will follow. Ugly photos cannot inspire. Dark photos do not inspire. Your photos need to capture light regardless of content. However, be careful not to overexpose your photos…we still want to see what’s in the photo!
10. Understand Your Audience.
Always post with your audience in mind. When you realize your feed is not about you but about your audience you will be more successful. Your feed is a service to your followers. If you don’t deliver a high-quality “product” they will not follow.
11. Post Regularly.
This goes back to reliability. Both your followers and Instagram reward regular activity. Once a week is not really “in the game”. Once or twice a day or at least every other day is considered regular, reliable activity. Research indicates optimally 1-2 a day for maximum growth and engagement. You also need to post at regular intervals. Posting too many photos is even worse than not enough. You can’t “make up” for absence by flooding people’s feeds with photos.
12. Use Relevant Hashtags.
Use hashtags to help your Instagram posts get found. Make them relevant. See our blog post all about hashtag use.
13. Comment Back.
Commenting on your own feed makes double duty sense: 1) it adds engagement for IG and 2) it builds relationships, rewards those who comment, further increasing future engagement…it’s a win/win/triple win.
14. Share Love.
Be generous. Instagram is a community. To be part of a community is about sharing and giving back. The more you give, as in life, the more you receive back…in joy, in connections, in intrinsic and extrinsic rewards. Just GIVE!
15. Be Humble.
Attitude is everything. No one likes a braggart or a showoff, and there is a fine line, especially when the goal is to inspire. Your photos need to inspire with beauty and a life one might aspire to, but it needs to be delivered with grace, humility and gratitude.
16. Keep It Fresh.
Remember I said be consistent? Yes, so this is a fine line. Be consistent with posting and in your style and niche, but keep your photos new and interesting. Use your creativity to bring a newness to your feed.
17. Make It Relevant.
Keep your Instagram posts relevant to the day, the season, the times.
18. Elicit A Response.
Start a conversation. Create a dialog. The more comments you have the more IG will perceive your post as high quality and they are more likely to send it out and show it to more people. Comments are KING!
Create Powerful Instagram Posts
Want a huge, engaged audience that puts you in the driver’s seat and makes your feed VALUABLE? Anyone who spends a lot of time and effort on Instagram of course wants these things, but why is success so elusive? Do these 18 things with your Instagram posts, and you will be leading the charge. Focus on creating high-quality, fresh, unique photos, stirring words and engaging dialogue, and your feed will become something people respond to, something people want to follow.
Happy Posting, Friends!
Julie & Jodie