Every day on Instagram I receive questions from people. I take it as a kind compliment that people feel comfortable enough with me to ask. Whether you have just moved into a new home in a new neighborhood or are just dipping your toes into the water on Instagram the early kindness (or lack thereof) is crucial. It is my goal that everyone feels welcome. I’ll never forget when I bravely direct messaged someone asking meekly, “How do I take a screenshot?” Their kindness meant so much to me, and it is my desire to do the same for people when they seek my help.
We are continuing our Instagram help series by answering some commonly asked questions we receive. Jodie and I hope this will be an interactive series. Ask your questions in the comments and we’ll answer them in our next post.
Can anyone start a hashtag on Instagram? How do I start one?
- Anyone can start a hashtag.
- Create a theme, preferably one that hasn’t been done before. Originality counts. Also, if it fits into your IG feed and personality/style all the better. Finally, it should be very apropos for the season. IG is always very current with seasons and the home decor community equally so.
- Create a name, something catchy and memorable but not too confusing.
- Double check what comes up when you search IG with the name.
- Recruit your hosts. You can do your own but it’s more fun with a few friends and obviously increases visibility. It’s important to not have too many hosts. I view about 7 as max, but that is my opinion.
- Determine your strategies (rules), timing, etc. All of this occurs in direct message between your group. It can be time consuming but hopefully you enjoy the process.
- Be careful to not over-commit yourself. Also, I believe all things should be done in moderation. I personally don’t like a feed that is one hashtag after another. Again, my opinion.
How do people make money on Instagram?
There are many ways people earn money on Instagram. People like to say it’s not about the numbers but when it comes to turning your account into a money-making venture, it actually is about the numbers. But it’s not just about the numbers. When companies look to “hire” influencers they are able to see what isn’t visible by just looking at an account’s number of followers and how many likes they receive. They can see behind the numbers and analyze interaction and even the quality of interaction. This determines an influencer’s real market value. But, generally speaking, it is common understanding that the value of a post is worth roughly $70-$100 per 10,000 followers.
Before an account gets to the big company endorsements there are many ways to start earning. Here are a couple examples:
1. Become a Brand Rep.
Small companies and makers will hire influencers to represent them on IG by sending them free product in exchange for styling, photographing, posting, and giving an endorsement. Sometimes companies search for brand reps on IG. Sometimes they simply go straight to who they want via DM. Each company is different. This is product, not actually cash, but it is still fun and it is how you start.
2. Rewards Style.
The Instagram side of Reward Style is called Like to Know it. This is an automated system where commissions are earned by followers signing up and receiving emails linked directly to items featured in Instagram posts. Commissions are based on actual purchases. You must apply and be accepted. I don’t know what their requirements are, but it doesn’t hurt to apply. Once accepted I must tell you now that you don’t get anything for “free”. It is very time consuming and requires consistent effort to reap benefits. I’ve never worked so hard for a dollar in my life…just keeping it real for you!
To read our more complete guide to the earning potential of Instagram you might want to read our other posts, “Turn Your Instagram Into a Money-Making Business: Part 1” and “Instagram Benefits: Part 2”, both linked at the bottom of this post.
(Hey, we all remember being brand new, don’t we?)
How do you take a screen shot for Instagram?
Depending on your phone there are different formulas, but for an iphone you do the following. You can capture the screen using the Sleep/Wake and Home buttons. Press and hold the Sleep/Wake button on the top or side of your device. Immediately press and release the Home button.
How do you play along with a “hashtag” or design challenge on Instagram?
The answer to this depends on the group organizing the hashtag. Hosts create the “rules” in order to be featured. Anyone can slap a hashtag on their post, but to be considered by the hosts for winning and being featured follow their rules. First, go to one of their original posts (usually identified by the hashtag appearing on the photo). This is where they list their requirements.
This is a standard formula:
- Follow all the hosts
- Comply with their theme
- Post during the set time frame
- Use their hashtag.
- To get brownie points you can also tag the hosts in the photo (some require this). This helps make sure they all see your post.
How do I find out what hashtags are currently happening on Instagram?
Due to the huge number of hashtags happening at any given moment it has become harder and harder to keep track. It’s also a lot harder to choose which hashtags to play, or to comply with all the rules. Some hashtag groups use the search identifyer #dailydecordose so you can find them. Not enough people use this to make it the answer but you’ll always find a few this way. If I want to know what’s happening do what I do. I search my feed! You won’t find them all, but assuming you’re following knowledgeable people you’ll discover enough. Another tip that I use, pay attention to a few people that you follow that ALWAYS seem to have the current hashtags of the day and check with them before posting.
Instagram as a Resource
Jodie and I hope we have been helpful here! Please feel free to comment and let us know if we helped and if you have any other specific questions for us. We hope you will subscribe so you don’t miss our continuing series on Instagram and all the other fun we have planned.
(Don’t worry about being bombarded by emails…we send out a maximum of one a week.)
Julie & Jodie