You may want to use your Instagram account to attract buyers to your brand. You may want to use your IG account to create your own brand. Or you may just be using IG for fun, as a way to explore your passions (that’s how both Julie and Jodie started out!). Whatever your purpose is, gaining followers creates a platform for you to choose. These top 5 tips to increasing IG followers can help get you to your goal.
Share Beautiful Pics!
No matter what the focus of your feed (home decor, fashion, food, lifestyle) make sure that your photos are aesthetically pleasing. Learn as much as you can about photography. So many factors go into a great photo, but lighting may be the most important of all. If you are using a phone’s camera you might want to check out the large variety of photo editing Apps that can enhance your photography options. Follow successful people doing what you are trying to do and try to learn from what they are doing. If you can, buy a digital camera and learn to use it. Anyone can become a photographer with patience and practice.
Connect with your followers and with your IG community.
How do you do this? By commenting! When you find a new account to follow don’t just follow and like. Comment. You may have to do it many times, but this is how they know you are there! IG is about more than just pictures; it’s about creating and nurturing relationships! When people start to follow and comment, try to comment back and thank them. This is how you create a following that is loyal. Comment with heart and authenticity.
Share appropriate content.
Once you have selected your domain (ie. home decor, travel, food) you want to try to follow the parameters of that domain. For example, if you are in the Home Decor Community on IG you may risk losing followers if you post a lot of personal family photos.
Share current content.
What are your followers interested in that is happening RIGHT NOW? Are they getting ready to host Thanksgiving in a week? A picture of your table setting would be perfect! Are they reacting to an emotional current event? A thoughtful, reflective post would be well-timed.
Let your personality shine through as much as possible! Humor is a great tool. And so is humility. Once you have shown that you can take a good picture and have something worthwhile to say, remember not to take yourself too seriously. Everyone likes to know that you’re human and not as perfect as your pictures might suggest! IG is no place to be shy. Lead with your heart, your humor, and let your personality SHINE. When people feel they’ve connected to a loving, generous and authentic person who cares about them and what they are doing, they will want to stay connected.
We hope these top 5 tips to increasing IG followers has given you some helpful information to begin or continue your IG journey. We welcome your comments and questions. Follow our continuing series on insights into Instagram by reading our other blog posts, “Turn Your Instagram Into a Money-Making Business: Part I” and click HERE.