Want to master Instagram? You’ve come to the right place. Jodie and I are continually studying, experimenting, and researching to stay on top of all the changes! It’s not enough to post regularly and comment back…there’s a lot more to consider if you want to harness the power of IG. The good news is that we are here to help! We are happy to share…in fact, we find it truly gratifying to pass on what we learn. You can access more than 20 Instagram help posts here on our blog.
Also, if you would like to receive a personalized Instagram analysis and strategy session contact us HERE. We would be happy to schedule your one-hour session with us to prescribe your unique strategic plan.
Read on to learn to master Instagram game with these winning strategies!
1. Pay Attention
In order to understand what works best for your feed pay attention to everything. If you are organized about it and willing to do it, we recommend keeping a posting chart. Track your posting times to see success over time. Track the success of your posts and pay close attention to what draws the most likes and also the all-important comments! Remember: Instagram responds to what cannot be duplicated by computers and what shows authentic engagement: This means that the holy grail for IG are comments.
2. Reevaluate Constantly to Master Instagram
This may seem obvious, but you really can’t rest on your laurels. If you are happy with your growth continue doing what you are doing…it must be working! But if you are dissatisfied with your growth, see people growing much faster, or used to be growing faster than you are now, then definitely it’s time to take another look and try changing things up.
3. Listen to Your Followers
Jodie and I constantly examine how our followers respond. We listen to them when “they speak”. They are giving you loud cues every time you post. Ignoring your followers is a big mistake. They control your success.
4. Take Up “Real Estate”
Think of your posts as real estate. Size matters. When your goal is to stand out in a sea of squares we believe that the bigger posts are more powerful. If you think about it, it makes sense. People are scrolling, and they are scrolling FAST! Using the largest format gives you all that much more time and space to hopefully grab their attention and slow them down long enough to draw them into your picture, into your post, and win their love.
If you are taking your photos with a camera get used to taking your pictures vertically. If you are taking them with your phone then it’s even easier to shoot for larger size (pun intended :). This is a general rule of thumb and something to keep in mind, even though there will always be the occasional shot that shows better in a square.
5. Momentum is Key
Instagram is a little like bowling. Success brings more success. A poorly-performing post can halt your growth. Successful posts (those with fast-growing likes and high level of engagement) will also draw an increase in new followers. You have IG’s attention. It’s super important to take that attention and run with it. As soon as you have a photo that is less successful you go back to having to rebuild that momentum.
6. Aesthetic Always Wins
Sharing our best advice:
- Be careful with collages. Our personal opinions are that these are a faux-pas. They compromise aesthetic.
- Avoid words on photos whenever possible. We understand that sometimes they cannot be avoided, but realize that there is a real price to placing words over your post. When you are posting something that compromises likes and comments that is a real sacrifice. Make sure it’s worth it.
- Before and afters are fun and exciting. They can draw engagement, which is great. But now you can do this without sacrifice (without using a split screen). Use the slide gallery option. Show your beautiful “after” picture as the first and provide the before pic(s) on the other slides.
7. The Debate About Giveaways
Jodie and I have done a few, very selective giveaways. There are reasons to do them:
- to be generous
- for a good cause
- to gain followers
- promote a brand as part of a collaboration
- to raise brand awareness
But there are reasons to avoid them:
- IG does not like them
- loop giveaways are particularly spam-like…
- you risk losing some current followers
- the followers you gain will not be the kind of followers you want
- you want followers who love your style, will like and comment regularly and be engaged
- usually the types of followers you get from a giveaway are not authentic
- a certain percentage will unfollow afterwards
- often a giveaway post is not the most aesthetic photo, and often has words on it
Therefore, choose carefully, and weigh the pros and cons before committing to a giveaway.
8. Clean Up Your Feed to Master Instagram
We understand there are occasionally reasons to post photos with words, announcements or other low-performing, less-aesthetic pictures. But once their purpose has been completed we recommend deleting these posts. Also, if there are posts that no longer showcase your current goals you might want to delete these. For example, if your account used to be your personal account you might want to take away family shots so potential new followers know what to expect. This can help people have confidence in your feed and will be more likely to follow.
Beware if you are having to delete 2,3,4 posts in a row leaving a “gap” in your posting schedule. Whenever I am trying to decide if I want to follow someone new I look at the beauty of their feed, how much they interact (comment back), and how often they post. I don’t like to unfollow people after I follow them. So I want to know in advance…is this someone who is committed to IG? Consistent posting is one way to show your commitment.
9. “Piggy Back” Strategy
This is a fairly new strategy that can help with momentum. If you have a low-performing post we recommend following it up rather closely with a powerful post. In other words, don’t let a low-performing post “sit” on your feed…essentially hurting your growth. Because Instagram no longer shows all posts, nor do they show them chronologically it is very likely that your low-performing post will not be shown to very many people but your attention-drawing post will be.
For example, let’s say you are posting for a giveaway. The photo isn’t great, it has words on it and you know it’s not going to do well on your feed. This would be the perfect time to post another pic shortly afterward (maybe within the hour). It remind your followers of the awesome pics they would miss if they unfollowed. It will also act to fill your feed for that time frame if you decide to delete the giveaway photo.
10. Use Your IG Stories to Master Instagram
IG stories are very useful…so if you haven’t jumped on board here are lots of reasons to begin:
- build relationship with followers
- add a whole other dimension to you as a person
- post features to share the love and build relationships with others in your IG community
- feature makers and companies that you are collaborating with
- advertise a giveaway
- build awareness for a hashtag
- feature winners or top favorites for a hashtag
- promote your blog or shop
- sell things directly
- invite others to follow your other social media accounts
Basically, you can accomplish a lot on your stories without jeopardizing your feed’s success or your gallery’s aesthetics. If you aren’t utilizing your stories daily you are missing out on many opportunities. We suggest mixing it up and using your stories in all of the above ways as it suits.
Think you know how to succeed on Instagram? …just wait five minutes….. Perhaps that’s a slight exaggeration, but it’s nearly true! Every couple weeks Jodie and I reevaluate our strategies because things are shifting. Instagram is a defiantly fluid space. The moment you think you have things figured out the rules change again. It can feel like you’ll never really be “on top” of it all.
It is challenging to say the least. The community is ever-expanding, the algorithm keeps us all guessing, and the platform does its best to shake things up by adding new features at an increasingly fast pace. Stay plugged in with us, and sign up for our blog if you haven’t already. We will do our best to keep you updated so you can make the most of your time spent on Instagram!
If you are ready to take your IG success to the next level sign up for our personalized Instagram analysis and strategy session. We’ll study your account and your activity and prescribe a detailed action plan for your success. This service is available in a limited number each month. Contact us to sign up or learn more HERE.
With blessings & gratitude,
Julie & Jodie
The Design Twins